The Real Pepsi Challenge
How One Pioneering Company Broke Color Barriers in 1940s American Business
Capparell, Stephanie
Paperback
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BOOK SYNOPSIS
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. Reprint. 25,000 first printing.
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MORE BOOK INFO
ISBN: 0743265726
Dewey Decimal: 338.7/66362092396073
Library of Congress: oc2008080255
Book Publisher: Simon & Schuster
Language: ENG
No. of Pages: 360
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